May 26th, 2005

Hero

More eBay ... you don't care

OK, so I was pissed about "losing" those 8 cards last night. Aside from the general "nobody cares what Brendan thinks/wants" vibe around here, what pissed me off was that those cards went for very little, a dime here, sixteen cents there, with only a few pushing a half a buck. I could have swept in with $0.66 bids on each and probably picked up most of them (of course, one never knows ... some of the 10¢ winning bids might have been the short side of a multi-buck max). It's funny that had they been going "out of my target range", it wouldn't have bothered me missing them, but as it was ... grrrrrrrrr!

Anyway, I had also been watching 17 other cards from the same seller which close over a 24-hour span from Saturday to Sunday evening. Although I hate going in with early bids, I didn't want to have an "AFK situation" screw me over again, so shot in bids on all of those.

Except for two, all of these were at a penny, and only two others had any bids, so I was able to go in with low "placekeeper" bids about 1/3 of what I'd actually be bidding on these. Right now I'm "winning" on the 13 that didn't have any bids, and am "losing" on the other four. I shifted my bid pattern around a bit on the ones that had bids in, so that I wasn't "showing my hand" on bid levels, going in 11¢ lower, which would allow folks to target my visibile level yet leave me room to come in over the top still without having to go needlessly higher.

I hope to be able to pick up at least 8 of these, as the seller has relatively high shipping charges (even on multiple wins) which puts the shipping higher than what I'd prefer to pay for the cards if one's only winning 4 or less at a time ... as it is, the cards are "worth" (depending on the reference site) between $5.00 and $69.99 each (yeah, the "they must be high" site has a card going for $70 that's listed for just $12 on the "low reference site"!), so it's hard to hit my "1/7th of retail" target if I'm paying a buck a card for shipping!

Yeah, I know ... I'm blithering and nobody gives a shit!


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ClubZ!

Whew ...

Got two major projects out the door in the past 24 hours ... one it a new postcard for a "summer program" mailing we've been thinking of doing, the other is finalizing our "Rewards for Referrals" pitch. I'm pissed at our rep over at our main bank, as I described exactly the Gift Card program this other bank had and he didn't make a peep. It was just when this other bank had a display at their new location up by The Girls' dojo that I discovered it. Dude ... we're not going to undo months of work setting things up with your bank to run off to Bank #2 just for their card program ... but we NEED to get those cards!

We'd been sort of held up on this "Rewards" program because on the bottom end it got pretty fuzzy. Sure, it's easy enough to say "with 8 referrals you get an LCD TV" or "with 3 referrals you get a 1gig iPod" (especially since the odds of somebody actually driving that much business our way is slim), but the "$50 Gift Card" option for a single referral was a pretty good bet for something that we'd be having to produce. The corporate stuff had all this crap about restaurant cards, store cards, etc., etc., etc., and it sounded like a nightmare to have to go chase down that according to the whim of the referrer, so we were kind of hung up on this until we found these Master Card gift cards.

All I needed to do was to put a couple of hundred in to set up a free checking account at this new bank, then I can go on-line and order the cards whenever we need them ... in whatever denomination we need (which also means that if somebody does drive 3 clients our way, I can just cut the card for the cost of the iPod rather than trying to figure out if Best Buy or Circuit City or Target or whatever is better for the recipient!). Needless to say, I'm thrilled to have this particular snag removed, and I can now get rolling with the various targeted out-reaches to folks who might be able to help drive some business our way!


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