February 22nd, 2007

Marketing

"Holy viral marketing, Batman!"

Wow.

Just ... wow.

I got "viral marketed" right here on L.J. ... in the privacy of my own blog (such as that is).

You know that post I made a couple of days ago, talking about the cost of getting a new print-head for my Canon i350 (for which I can get very inexpensive "compatible" ink cartridges)? Well, somebody was listening, as I got a comment to that post today from a inkisit telling me that Kodak is launching a new line of printers with "a lot more cheaper" ink (still 5x what I've been paying). They put a link in there to their site (which is, to be honest, quite funny, with video clips reminiscent of old SCTV skits), which is also pretty much the sole content of their journal.

I don't know what to think about this, frankly. I mean, when I have some "live project", I'm a marketing machine (heck, I even dredged up my "Marketing Man" user pic for this), but that's me flogging stuff that I'm involved with, in the environment (L.J.) where I spend all my time. This was frickin' KODAK.

Being a "permanent account" on L.J., I'm usually buffered from the new marketing reality around here, and I'm wondering if this inkisit account isn't an approved pre-paid "corporate sponsor" who is just pushing the envelope with Google-like searches for anybody who might be discussing printing.

Anybody else heard from these guys (or their like)?

I'm feeling vaguely violated, but am still sorting this all out in my head!


Visit the BTRIPP home page!



Loon

Printers, and printheads, and ink ... OH MY!

Geez ... I was "watching" a Canon i350 over on eBay, figuring that maybe I could pick that up for less than getting a printhead. Oy! For a long time it hovered around $20.00 (with $13.00 in S&H), up from a low-ball open of $5, but in the past several hours it shot up, ending up going to a bot (to judge by the 7-seconds-till-close bid by a not-previously-in-play name) for $72.07 ... meaning that somebody wanted one of these bad enough to spend over $85.00 on it (I think I got ours for well under $50 each). Ouch.

Fortunately, the print heads are plentiful, and I've discovered a "Dutch auction" for some where there are more units than bids so far, which has me hoping that maybe I'll get one at the minimum. I still think these folks should be embarrassed over what they're charging for shipping for a 4x2x2" box that weighs maybe 4oz (one guy is asking nine bucks to ship that!). If this "plan" works out, I should have the replacement printhead for the i350 in-hand for a total of $25.00 ... a lot more than I was thinking it should be, but a do-able price to keep using the real cheap ink cartridges!


Visit the BTRIPP home page!