It appears that a number of companies are trying to fraudulently forge "established business relationships" with folks by way of "surveys" or "free offers" in order to be able to use their contact information for calling/spamming ... by either them or their un-named "co-sponsors" (anybody they can sell the list to) . Check out this from Snopes:
http://www.snopes.com/inboxer/pending/callscam.asp