I need to get the pics off my camera, but I finally saw one of our new subway ads today. We'd heard that some folks had seen them, but the actual buy didn't start until 1/17 ... so what ever is up is "early" at this point. I'd taken the Brown Line four times over Friday and Saturday (two round-trips up to Dojo with The Girls), and only saw one poster on one (the fourth) ride. The number of ads we'd bought should work out to about two posters per car on all the Brown Line trains, so I was beginning (after 3 rides) to figure that the callers who'd said they'd seen us on the El were perhaps mistaken. Now, of course, I'm a bit nervous that we's not going to be a ubiquitous as I'd intended ("what if they're all up?", "what if they're really only one poster in four cars?", "how can I be sure this will work?" etc.) since one was indeed up. I suppose I need to wait a week to see how the coverage really is, since the number of posters we had done (and contracted for display) should work out to about 2 ads per train car. Anyway ... I have some snaps from on the way home this evening that I'll post once I get them out of the camera (and all the pics there organized), edited, and uploaded to weblogimages.
 Well, I guess OCD trumped sleep (again) tonight ... so I got this ready to post: