We're delivering lots of eyeballs (we're currently 73,842nd in the world {out of 185 billion sites} and 15,142nd in the US) ... you would think that we'd be getting more of an income stream from that than we are!This year, the study focused more on alternative measurement, suggesting that a low number of clicks doesn't necessarily mean banners don't work, but that marketers are looking at the wrong success metrics. ... From client studies, ComScore found that display ads, regardless of clicks, generate significant lift in brand-site visitation, trademark search ... and both online and offline sales among those exposed to the ads.
This is interesting ...
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Another message from the MainStream Media ...
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Testing, testing ...
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A fascinating read ... sheds real light on the Jacobin left ...
I stumbled over this (rather long) article recently, and was struck by how pertinent it was to our current political divide. In Why Robespierre…
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