BTRIPP (btripp) wrote,

This is interesting ...

Over on the WSI site (and others on which I'm sort of "consulting"), we have "ad issues" (i.e. wish we were making a whole lot more than we are on them!) ... this piece in Advertising Age puts things in an interesting context, and sort of leads the discussion into "virtual real estate" (charging for impressions) actually being more legitimate than charging for clicks.
This year, the study focused more on alternative measurement, suggesting that a low number of clicks doesn't necessarily mean banners don't work, but that marketers are looking at the wrong success metrics. ... From client studies, ComScore found that display ads, regardless of clicks, generate significant lift in brand-site visitation, trademark search ... and both online and offline sales among those exposed to the ads.
We're delivering lots of eyeballs (we're currently 73,842nd in the world {out of 185 billion sites} and 15,142nd in the US) ... you would think that we'd be getting more of an income stream from that than we are!

Visit the BTRIPP home page!

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