I was surprised to find (more-or-less after the fact) the the VP that was doing the interview was following up on an application that I had sent in via the web and not through my contacts at the agency (or the Partners with whom I'd had contact).
I'd assumed that the reason I was speaking with this particular gal was that this had come up via queries and contacts at the firm and ended up on her desk. As it turned out, she had no idea that I knew a couple of people there pretty well, had put through applications via their upper management, and even given a presentation there recently.
While she didn't say "thanks but no thanks" exactly, she indicated that what "the hiring managers" were looking for was somebody with a lot of hands-on experience of "driving traffic" via FaceBook, MySpace, Twitter, etc., and what I'd done in these areas didn't seem to qualify. She did have me e-mail her the .doc version of my resume to pass along to them, but it didn't sound promising for at least this particular job.
Back to square one, I guess. The one possible bright light in this is that I now have her as a contact, and this could lead to being made aware of other openings with the "parent agency" of the group involved here.
However ... not happy. Not at all.